Brand Strategist, Italy

As a Brand Strategist, you’ll shape how Canva shows up across the Italian market, working closely with the campaigns team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Brand Marketing in Italy to launch our first ever brand campaign in the market, trialling a completely new approach diverting spend from performance to attract new audiences.

Main Responsibilities

• Be the voice on the ground to support launch of first ever Italian brand campaign, replacing historical Performance Marketing approach.
• Strive to achieve Fame with advertising and win local hearts and minds through innovative story telling.
• Leverage category entry points data to help determine focus areas for creative.
• Partner closely with local creative agency to ensure campaigns are rooted in local insight and connected to the global Canva brand.
• Support with campaign optimisations, leveraging research and testing during the development and throughout the campaign.
• Working with closely with Integrated Marketing team, internal Creative team and our global media agency to deliver 360 local campaign.
• Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
• As part of the International Marketing Group, our Growth Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in Europe regional campaigns, localized moments, and evergreen creative initiatives across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.
• This role is a 6 month engagement, working full-time hours.
• Please note that contractor-accreditation meetings are conducted virtually.

The Ideal Candidate?

As a Brand Strategist, you’ll shape how Canva shows up across the Italian market, working closely with the campaigns team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Brand Marketing in Italy to launch our first ever brand campaign in the market, trialling a completely new approach diverting spend from performance to attract new audiences. Strive to achieve Fame with advertising and win local hearts and minds through innovative story telling Leverage category entry points data to help determine focus areas for creative Partner closely with local creative agency to ensure campaigns.

Why Join Us?

• We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!.

Salary

Negotiable.