Creative Lead/Design Director

As Country Creative Lead, you will lead the charge in shaping the creative direction for content that reflects the cultural nuances and preferences of the UK. Your role will be instrumental in driving user engagement and revenue growth through content, as you collaborate closely with the Country Lead and local stakeholders across Growth, Marketing, SEO, and Community. You will direct a team of local creatives to, curate, and elevate impactful, truly local content across both elements - such as graphics, photos, and videos - and templates spanning social media, presentations, websites, and print products. By fostering a culture of excellence and innovation, you’ll play a vital role in achieving Canva’s mission of delivering a world-class, truly local design experience.

Main Responsibilities

• As Creative Lead, you'll shape the creative direction for content in your market, ensuring it reflects local culture, resonates with users, and drives growth. You’ll lead the development of impactful content across the Canva platform which includes templates and design elements, partnering with Country Leads, Marketing, SEO, Community, and Creators.
• At the moment, this role is focused on:.
• Content Creation & Curation. Oversee the full content lifecycle—from ideation and briefing to production and QA. You’ll develop templates, design kits, and campaigns, while also curating assets for seasonal moments, marketing initiatives, and local showcases.
• Stakeholder & Partnership collaboration. Work closely with Marketing, SEO, Country Leads, and Community to align creative goals and lead content rollouts. You’ll also guide the creative strategy for partnerships, ensuring everything we publish meets both brand and local expectations.
• Performance monitoring & creative insights: Use data, content audits, and local insights to refine strategy and identify opportunities. You’ll translate learnings into action—boosting content performance, discoverability, and user engagement in your market.
• Creative Direction & Strategy. Define and lead the creative vision for your market - turning local insights and Canva’s broader goals into content strategies that inspire. You’ll drive innovation, shape high-impact campaigns, and ensure our creative output stays fresh, competitive, and aligned with market needs.
• Local market & Cultural Insights. Bring deep knowledge of your country’s culture, trends, and creative landscape. You’ll champion hyperlocal storytelling, inform editorial direction, and help shape a content library that feels authentic, inclusive, and resonant to your audience.
• You’ll be joining the International Content Team, whose mission is to build the most valuable content library in the world. We work within the International Supergroup and collaborate closely with Content & Discovery and Marketing to unlock content-driven growth through high-quality, market-relevant templates and elements such as graphics, photos, and videos.
• We are focused on delivering content that is Truly Local — ensuring everything we publish meets our standards of design craft, cultural resonance, and user value.
• Please note that interviews are conducted virtually.

Skills & Experience

• You thrive on crafting content that feels made for the market—not just translated.
• You collaborate well across diverse stakeholders and adapt quickly to change.
• You have a deep understanding of content trends, user needs, and cultural nuance.
• You’re excited by Canva’s mission to make design accessible to everyone, everywhere.
• You have experience managing freelancers, shape editorial strategy, and guide content innovation.
• Nice-to-have: You have experience mentoring or managing creatives, and enjoy building a culture of quality and innovation.

The Ideal Candidate?

As Creative Lead, you'll shape the creative direction for content in your market, ensuring it reflects local culture, resonates with users, and drives growth. You’ll lead the development of impactful content across the Canva platform which includes templates and design elements, partnering with Country Leads, Marketing, SEO, Community, and Creators. Stakeholder & Partnership collaboration. Work closely with Marketing, SEO, Country Leads, and Community to align creative goals and lead content rollouts. You’ll also guide the creative strategy for partnerships, ensuring everything we publish meets both brand and local expectations. Performance monitoring & creative insights: Use data, content audits, and local.

Why Join Us?

• Achieving our crazy big goals motivates us to work hard—but you'll experience lots of moments of magic, connection, and fun woven throughout life at Canva, too. We also offer a range of benefits to support your success inside and outside work:.
• Equity packages – we want our success to be yours too.
• Inclusive parental leave policy that supports all parents & carers.
• Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more.
• Flexible leave options that let you recharge or take time to give back.

Salary

Negotiable.