Creative Lead, Lifecycle

We are looking for a Creative Lead for Lifecycle. Someone who combines deep creative craft with performance, and sees every interaction as a chance to tell a meaningful story. Reporting to the Executive Creative Director, you’ll be responsible for shaping how Canva shows up across the entire customer journey, from onboarding and feature education to re-engagement and loyalty. Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, all crafted to inspire action, spark connection, and deepen engagement. Own the creative development of Canva’s lifecycle campaigns, from idea to execution Balance magical thinking with data-driven precision to.

Main Responsibilities

• We are looking for a Creative Lead for Lifecycle. Someone who combines deep creative craft with performance, and sees every interaction as a chance to tell a meaningful story.
• Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, all crafted to inspire action, spark connection, and deepen engagement.
• You’ll lead a cross-functional team of designers and copywriters, collaborating closely with marketing, product, data, and engineering partners.
• Lead Lifecycle Campaigns.
• Own the creative development of Canva’s lifecycle campaigns, from idea to execution.
• Deliver bold, personalised campaigns across email, in-app, and beyond.
• Balance magical thinking with data-driven precision to engage new and returning users.
• Bring fresh creative approaches while scaling high-volume production.
• Translate lifecycle marketing goals into clear briefs and standout creative.
• Elevate how the Canva brand shows up across our lifecycle channels.
• Partner with stakeholders to shape strategy and drive creative consistency.
• Team Culture & Leadership.
• Lead, mentor, and inspire a multidisciplinary creative team.
• Provide guidance, feedback, and clarity to ensure creative excellence.
• Design, Storytelling & Performance.
• Bring Canva’s brand identity to life through compelling storytelling and craft.
• Use narrative, design, and messaging to drive instant engagement.
• Collaborate with data teams to test, learn, and optimize campaign performance.
• Stay on top of trends and innovations across lifecycle and CRM channels.
• Please note that interviews are conducted virtually.

The Ideal Candidate?

• Proven success creating effective, high-volume campaigns that balance brand and performance.
• Experience managing and mentoring creative teams.
• Deep understanding of customer journeys, audience segmentation, and personalisation.
• Experience working across channels including email, in-app, and push.
• Conceptual thinker who’s also able to execute consistently at scale.
• Comfortable translating strategy and data into smart, creative ideas.
• Empathetic leader who builds team culture and creative confidence.
• Strong communicator and collaborator, comfortable working with technical and non-technical teams.
• Curious, adaptable, and energised by fast-paced environments.
• It’s a big plus if.
• Experience working in SaaS, tech, or growth-focused digital brands.
• Familiarity with global markets and how to tailor creative by region.

Why Join Us?

• Canva is a world-leading design platform that empowers millions of people to design anything and publish anywhere. Our mission is to empower the world to design, and we’re looking for a creative leader to help us take our lifecycle growth creative to the next level.
• Canva’s in-house creative team is on a mission to make Canva the one of the most locally loved brand in the world. We work from concept to creation on world-class creative across brand communications, marketing campaigns, editorial content and production.

Salary

Negotiable.