Growth Marketer, Middle East, North Africa & Pakistan

As Growth Marketing Lead for MENAP, you’ll lead integrated brand and adoption programs across the region, crafting narratives, shipping scrappy, high‑leverage campaigns, and building partnerships that multiply reach. You will interface and collaborate with the Heads of Marketing across global regions to co‑create playbooks, coordinate multi‑country launches, and share what works.

Main Responsibilities

• Own the MENAP brand & marketing strategy: Set a region‑wide strategy and country playbooks that balance long‑term brand building with short‑term growth levers.
• Ship integrated campaigns at scale, on lean budgets: Orchestrate brand, content, social, PR/comms, community, creator/influencer, partnerships, lifecycle/CRM, events/activations, and owned channels; partner with Performance Marketing (you don’t have to buy media to move markets).
• Lead major national & multi‑country launches: Craft narratives, write sharp creative briefs, guide world‑class creative, and localize for cultural nuance (Arabic, Urdu and other languages via agencies/partners).
• Build earned‑first momentum: Drive PR moments, creator challenges, social storytelling, and grassroots/community programs that punch above their spend.
• Stand up partnerships that multiply reach: Co‑market with platforms, telcos, marketplaces, education & public‑sector bodies, media networks, and creator ecosystems.
• Grow and coach a small, mighty team: Hire, mentor, and manage a hybrid bench of FTEs, agencies, and freelancers; raise the creative bar while protecting focus.
• Institutionalize what works: Codify playbooks, toolkits, and scalable templates so great ideas travel across MENAP quickly and efficiently.
• Be the region’s storyteller & advocate: Serve as spokesperson when needed; bring market truths and customer insight back to global teams to influence roadmap and resourcing.
• Operate like a founder: Set goals, manage budgets, ruthlessly prioritize, and roll up your sleeves to get things shipped.

Skills & Experience

• Breadth & Depth: 10+ years across brand, integrated and go‑to‑market marketing, including startup/scale‑up experience and leading large national/international campaigns.
• Regional fluency: Hands‑on experience marketing in multiple MENAP countries; instinct for cultural nuance and local storytelling.
• Data‑smart judgment: Comfortable with brand/communications measurement, uplift studies, MMM/MTA basics, and tying brand to business outcomes.
• Team builder: Experience hiring and coaching diverse, high‑performing teams; adept at leading agencies and creators.
• Cross‑functional influence: Strong partner to Product, Comms/PR, Partnerships, Community, and Performance Marketing; executive presence with senior stakeholders.
• Communication: Excellent written and verbal English; Arabic and/or Urdu (or another MENAP language) is a strong plus.
• Mobility: Willingness to travel across the region for key launches, partner moments, and market development.
• International Growth Marketing is an entrepreneurial, cross‑functional team that turns bold strategy into culturally resonant execution. We partner closely with Product, Brand, Comms/PR, Partnerships, Education, Creator/Community, and Sales to build earned‑first momentum, scale what works across countries, and do more with less.

The Ideal Candidate?

Lead major national & multi‑country launches: Craft narratives, write sharp creative briefs, guide world‑class creative, and localize for cultural nuance (Arabic, Urdu and other languages via agencies/partners). Grow and coach a small, mighty team: Hire, mentor, and manage a hybrid bench of FTEs, agencies, and freelancers; raise the creative bar while protecting focus. Data‑smart judgment: Comfortable with brand/communications measurement, uplift studies, MMM/MTA basics, and tying brand to business outcomes. Team builder: Experience hiring and coaching diverse, high‑performing teams; adept at leading agencies and creators. Communication: Excellent written and verbal English; Arabic and/or Urdu (or another MENAP language) is a strong.

Salary

Negotiable.