Senior B2B Growth Marketing Manager, Organic

We’re looking for a Senior B2B Growth Marketer to lead Canva’s organic and community-led inbound strategy in a new era of brand discovery. You’ll drive a multi-channel roadmap across SEO, AEO, community, CRO, and website - all focused on fueling pipeline and awareness for our Business and Enterprise plans. The B2B Growth Marketing team is on a mission to help Canva become the workplace design tool of choice globally. We focus on scaling awareness and inbound growth through experimentation, strategic bets, and relentless pursuit of business value. Our team partners closely with sales and product teams to grow the Business and Enterprise user base, and we’re just getting started.

Main Responsibilities

• Owning the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics.
• Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion.
• Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent.
• Building high-impact organic loops by connecting content, search, and community engagement.
• Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work.
• Driving experimentation – from ideation to launch – to identify scalable, repeatable growth levers.
• Aligning closely with ops, sales, and MarTech to ensure website strategy supports broader funnel performance.
• Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently.
• Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation.
• Partnering with data teams to evolve attribution models and uncover new areas for proactive growth.
• Please note that interviews are conducted virtually.

Skills & Experience

• You bring a strong grasp of both foundational and emerging channels like AEO, SEO, web chat, referral marketing, and sales enablement — and know how to connect the dots to drive revenue.
• You've successfully scaled inbound funnels using proven, high-impact marketing tactics that translate into measurable pipeline.
• You’re confident in reporting performance metrics across B2B goals like leads, pipeline, and ARR — and know how to turn data into action.
• You’ve partnered with a range of senior stakeholders and cross-functional teams, translating complex strategies into compelling stories and aligned execution.
• You love bringing ideas to life with content strategists, designers, and engineers — and know how to collaborate to get things done.
• You know your way around web analytics and use data to speed up decision-making and delivery.
• You’re a strategic thinker who writes clear, insight-led briefs that align cross-functional teams.
• You’re passionate about using data to constantly evolve and elevate marketing performance.

The Ideal Candidate?

Partnering with data teams to evolve attribution models and uncover new areas for proactive growth. You’re a strategic thinker who writes clear, insight-led briefs that align cross-functional teams. You’re passionate about using data to constantly evolve and elevate marketing performance. The B2B Growth Marketing team is on a mission to help Canva become the workplace design tool of choice globally. We focus on scaling awareness and inbound growth through experimentation, strategic bets, and relentless pursuit of business value. Our team partners closely with sales and product teams to grow the Business and Enterprise user base, and we’re just getting started.

Why Join Us?

• Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
• Equity packages - we want our success to be yours too.
• Inclusive parental leave policy that supports all parents & carers.
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.

Salary

Negotiable.