Senior Creative Strategist, Paid Media

Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Senior Creative Strategist to deliver compelling, high-performing assets for our paid media campaigns You’ll report to our Paid Media Lead, working closely with the marketing, content, and design teams to craft performance creative that captures attention, tells our brand story, and drives conversions. You will cover the end to end process - from ideation, production, and optimisation of ads through data-driven testing.

Main Responsibilities

• Specifically, you’ll be responsible for: Creative Strategy & Ideation: Develop and own the creative strategy for paid media (Meta, Tiktok, Google, Amazon) using audience insights and wider market trends to ensure we remain effective.
• You will work end end from ideation, script writing right through to production.
• Optimising and briefing influencer creative to ensure it flows effectively through to paid media channels.
• Manage relationships with freelancers, and other creatives to bring ideas to life as needed.
• Own creative agency relationship, including brief and asset review and approval process Ensure brand consistency across all assets, aligned with brand guidelines.
• Collaborate with content teams to ensure cohesive voice across customer touchpoints.
• Testing & Optimisation: Execute testing strategies to identify high-performing creatives.
• Analyse performance data, providing actionable insights for future ad iterations.
• Collaboration & Reporting: Report on creative performance and optimisation insights to stakeholders.
• Ensure performance creative aligns with brand.

Skills & Experience

• Circa 4+ years of experience in a Creative advertising role, ideally in a DTC, FMCG, or start-up or relevant experience in a creative agency Proven experience creating successful paid ads for platforms like Facebook, Instagram, and Google Ads from ideation through to execution (including shooting video + recording voice overs.) Strong copywriting skills and a portfolio showcasing high-performing ads.
• Experience with A/B testing and data-driven creative optimisation.
• Excellent project management and multitasking abilities.
• Collaborative team player with strong communication skills.
• Own creative ads KPIs such as monthly ad volume and ad win rate.

Why Join Us?

• Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health.
• Share options after probation - we grow, you grow.

Salary

Negotiable.