META Creative Strategist

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales.

Main Responsibilities

• Engineer scalable frameworks: develop repeatable ad concepts (hooks, angles, formats, end-cards) that can be versioned by product, persona and market and continue to win after week one.
• Brief and QA creative: write razor-sharp briefs for editors/designers, specify shot lists, overlays, VO, UGC beats, and ensure assets ship on-brand, on-spec, and ready for testing.
• A diagnostic mindset: you don’t just report numbers, you explain why and what to do next.
• Highly organised, proactive and collaborative; able to manage multiple workstreams in a fast-paced environment.

Skills & Experience

• 3+ years in performance-focused paid social creative strategy for high-growth DTC brands or agencies, with deep Meta expertise.
• Comfortable using AI-assisted workflows for ideation, scripting, cut-downs, and analysis (with strong human editorial judgement).

Why Join Us?

• Our vision is to become the global leader in calming drinks and supplements.
• We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever.
• 4 days per week in the office with the option to work from home on a Friday Private Healthcare with Vitality including Virgin Gym 50% off Holiday: 24 days + birthday off.

Salary

Negotiable.