META Creative Strategist, US

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales.

Main Responsibilities

• We’re looking for a performance-driven Creative Strategist to build, test, and scale high-converting paid social creative for TRIP’s U.S.
• Meta (Facebook & Instagram) will be your core battleground, with a deep understanding of U.S.
• Growth and Performance teams to ensure creative direction matches audience intent, platform shifts, commercial goals, and the realities of the U.S.
• Engineer scalable creative frameworks: develop winning repeatable structures (hooks, angles, formats, end-cards) that can be cloned across U.S.
• Testing: create and prioritize test matrices across hooks × formats × angles; establish success benchmarks tailored to U.S.
• Communicate clearly: deliver sharp, insight-led creative reports for U.S.
• Organised, proactive, fast-moving: able to manage multiple U.S.
• Creative workstreams at pace and collaborate cross-functionally with Growth, Brand, and US Ops.
• Use AI intelligently: support faster iteration, scripting, cut-downs, and insight generation while applying strong editorial judgment to retain human nuance.
• Data into action: Interpret performance signals (e.g., thumb-stop rate, hook hold curve, CPC breakouts, CPA by concept, MER contribution, regional skew) and turn them into next-step recommendations.

Skills & Experience

• 3+ years in performance-focused paid social creative strategy for U.S.
• DTC brands or agencies, with proven Meta expertise.
• Strong briefing + feedback skills: able to direct editors/designers with clarity and speed.
• Comfortable using AI tools for ideation, scripting, editing, and performance analysis—balanced with strong human judgment.
• Strong knowledge of the US market: either you’ve worked on the US market or lived there before, a strong understanding of the US marketplace is essential.

Why Join Us?

• Our vision is to become the global leader in calming drinks and supplements.
• We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever.
• This role can be based either in our London HQ, or in the USA with our remote workforce.
• Demonstrated success scaling concepts across Meta formats: UGC, testimonials, founder POV, problem/solution, demos, comparisons, statics, motion, carousels, and hybrid formats.

Salary

Negotiable.